The University of Arizona, a premier public research institution renowned for its commitment to innovation and community impact, is seeking a highly skilled and visionary Digital Engagement Strategist to join our dynamic team. This pivotal role will focus on expanding and strengthening our university’s digital presence, fostering meaningful interactions, and enhancing connection with diverse audiences across multiple platforms.

About the Role

As a Digital Engagement Strategist, you will be at the forefront of crafting and executing compelling digital outreach initiatives that resonate deeply with prospective students, alumni, faculty, staff, and the wider community. You will develop innovative approaches to leverage digital platforms and interactive technologies to build vibrant, engaged online communities and nurture authentic dialogue.

Your strategic insights will directly influence how the University positions itself in the rapidly evolving landscape of digital interaction and brand communication. This role requires a perfect blend of creativity, analytical thinking, and technical understanding to design campaigns that amplify the University's voice and mission.

Key Responsibilities

• Design, implement, and manage targeted digital campaigns to increase engagement and awareness across a variety of online platforms.
• Collaborate closely with academic departments, communications teams, and external partners to ensure consistent messaging and maximal impact.
• Analyze user interaction metrics and feedback to continuously optimize content and platform strategies.
• Lead initiatives that foster interactive community experiences, including forums, live events, and collaborative projects.
• Stay up-to-date with emerging technologies and trends to incorporate innovative tools and techniques in engagement efforts.
• Provide training and support to university personnel to enhance digital communication skills.
• Develop comprehensive reports detailing campaign performance, user engagement statistics, and actionable recommendations.

Qualifications

• Bachelor’s degree in Communications, Marketing, Information Technology, Digital Media or related field; advanced degree a plus.
• Minimum of 5 years professional experience in digital communications, online community management, or related disciplines.
• Proven expertise in managing integrated digital campaigns with measurable outcomes.
• Strong analytical skills, with ability to interpret data and user behavior to inform strategy.
• Exceptional writing and storytelling abilities tailored for digital audiences.
• Familiarity with content management systems, web analytics tools, and online engagement platforms.
• Excellent interpersonal skills and ability to collaborate effectively with diverse stakeholders.

Preferred Attributes

• A passion for higher education and understanding of academic environments.
• Demonstrated success in growing engaged online communities in an institutional setting.
• Ability to innovate and adapt in a fast-paced and evolving digital landscape.
• Experience in multimedia content creation including video, podcasts, and interactive media.
• Strong project management skills with a results-driven mindset.

Why Join the University of Arizona?

The University of Arizona provides an inspiring workplace where you can make a real difference by shaping how we connect with our audiences globally. You will be supported by a collaborative community that values creativity, inclusion, and continuous learning.

We offer competitive compensation, comprehensive benefits, and opportunities for professional growth in an environment that celebrates innovation and excellence.

Application Process

We encourage qualified candidates who are passionate about digital engagement and community-building to apply. The selection process is designed to identify individuals who align with the University’s values and commitment to excellence in outreach and communication.

To be considered, applicants should prepare a detailed curriculum vitae and a cover letter outlining relevant experience and vision for the role.