About The Co-operative Group

The Co-operative Group is at the heart of communities across England, championing values such as fairness, sustainability, and mutual support. We believe in creating meaningful connections that make a difference in people’s lives. As a forward-thinking organisation, our digital presence is pivotal in engaging and empowering our members and customers. We are committed to innovation that respects and reflects the communities we serve.

Position Summary

We are seeking a dynamic and visionary Lead Digital Engagement Strategist to elevate our outreach and deepen community interaction through innovative digital experiences. This role will be fundamental in crafting and directing compelling online narratives and interactive initiatives that build trust, promote inclusivity, and foster lively dialogue. You will work closely with cross-functional teams, influencing key projects that support both our social mission and business goals.

This is more than a role; it is an opportunity to be at the forefront of digital evolution within a purpose-driven cooperative, harnessing technology and creativity to amplify positive impact.

Key Responsibilities

• Develop and implement comprehensive digital engagement strategies that resonate with diverse audiences and reflect community values.
• Lead the creation and curation of rich digital content that drives active participation and strengthens stakeholder relationships.
• Analyse engagement metrics to continuously optimise campaigns and digital initiatives, ensuring alignment with organisational objectives.
• Collaborate with internal teams including marketing, communications, IT, and community outreach to synchronize efforts and maximise reach.
• Innovate with emerging digital tools and trends, championing best practices within the team and across the organisation.
• Mentor and guide junior team members, fostering a culture of creativity, learning, and knowledge-sharing.

Who You Are

Our ideal candidate is a strategic thinker and an empathetic communicator with a passion for community connection and technology-driven communication. You thrive in dynamic environments and are motivated by making an authentic difference.

• Proven experience in developing and managing digital communication or engagement projects.
• Strong understanding of audience segmentation, engagement analytics, and content lifecycle management.
• Exceptional storytelling and interpersonal skills, able to translate complex concepts into relatable messages.
• Ability to work autonomously and as part of a collaborative, multi-disciplinary team.
• Comfortable adapting to new technologies and an eagerness to experiment with innovative digital solutions.

Flexible Working & Work-Life Harmony

We recognise that our people are our greatest strength. The Co-operative Group offers a flexible working environment tailored to support your lifestyle and wellbeing. Whether you choose to work remotely, from one of our community offices, or a hybrid approach, you will have the autonomy to arrange your schedule to foster productivity alongside personal commitments.

Our commitment to work-life balance encourages you to take the time you need to recharge and pursue interests beyond work. Flexible start and finish times, part-time options, and additional wellbeing initiatives are integral parts of our employee care philosophy.

Why Work With Us?

As part of The Co-operative Group, you will join an organisation where your contributions have tangible social value. You will be empowered to influence positive change and collaborate with passionate colleagues eager to innovate and support local communities.

We provide continuous professional development, opportunities to shape cutting-edge digital participation, and a culture that values diverse voices and perspectives.

Ready to Connect, Inspire and Lead?

If you are excited about shaping the future of community engagement through innovative digital strategies and value a role that respects your lifestyle, we encourage you to consider joining us. Bring your expertise and passion to The Co-operative Group and make a meaningful impact every day.