About the Role

The Strategic Brand Storyteller will play an essential part in the conception, development, and execution of content strategies that align with CMS Energy’s mission and values. This role requires an individual with exceptional communication skills, expertise in audience engagement, and a visionary mindset to drive brand loyalty and elevate our presence in a competitive environment.

Working closely with cross-functional teams—including corporate communications, customer relations, and product development—you will be responsible for weaving consistent, impactful stories that bring CMS Energy’s initiatives and innovations to life. Your creative insight will translate complex information into accessible and inspiring messages that build trust and enthusiasm.

Key Responsibilities

• Develop and implement comprehensive narrative frameworks that capture CMS Energy’s strategic priorities and community impact.
• Create multimedia content strategies integrating written, visual, and digital formats to enhance audience engagement.
• Collaborate with internal stakeholders and external partners to curate authentic stories highlighting sustainability, technology, and customer experience efforts.
• Oversee content lifecycle management, ensuring consistency, accuracy, and alignment with brand guidelines across all communication channels.
• Monitor industry trends and consumer insights to adapt storytelling techniques, ensuring relevance and innovation.
• Lead workshops and training sessions to empower internal teams in adopting cohesive messaging strategies.
• Measure and report on the impact of storytelling initiatives, using analytics to optimize future campaigns.

Qualifications and Experience

The ideal candidate will bring a blend of creative ingenuity and strategic acumen, paired with a thorough understanding of audience psychology and communication dynamics.

• Bachelor’s or Master’s degree in Communications, Journalism, Marketing, or a related discipline.
• Minimum of 5 years of professional experience in brand storytelling, content strategy, or related roles within organizations focused on customer engagement or corporate positioning.
• Proven expertise in crafting compelling narratives for diverse platforms including digital, social channels, and print.
• Strong editorial skills with an ability to articulate complex concepts clearly and persuasively.
• Demonstrated leadership in managing cross-departmental projects and aligning multiple stakeholders around a unified storytelling vision.
• Experience with modern content management systems, analytics tools, and multimedia production is highly desirable.
• Exceptional interpersonal skills with a collaborative approach and adaptability to fast-paced environments.

Why CMS Energy?

As a major player in Michigan's energy sector, CMS Energy offers a dynamic work environment that fosters innovation and professionalism. You will have the opportunity to contribute significantly to an organization committed to sustainability and community empowerment. We provide a culture of continuous learning, comprehensive benefits, and the chance to be part of a team that values impact, integrity, and excellence.

Joining CMS Energy as our Strategic Brand Storyteller means becoming a crucial architect of our brand’s future and public perception. Your work will ensure that our story — one of resilience, innovation, and responsible leadership — reaches and inspires audiences far and wide.

Apply Today

If you possess the creativity, dedication, and strategic vision to influence how CMS Energy communicates its journey and values, we encourage you to submit your detailed application. Share your portfolio or samples of your storytelling projects alongside your resume and cover letter describing your approach and accomplishments.

Together, let’s craft narratives that energize and connect.